Creating Award Winning User Experience through Design Thinking

Posted in: Digital, Insights

Our client needed mobile apps to create a seamless user experience for their enterprise financial services clients.

In support of our global client in the financial world, BCforward developed a convenient and adaptive platform available to the client’s stakeholders that utilized our UX and UI expertise.  For several years, the organization has focused on an autonomous approach to product line development and enablement in digital, challenging a traditional IT-focused approach to digital development.  The stakes are high in the competitive market of global finance. Our client enlisted our agile project managers to develop prototypes and turn these into technical solutions and facilitate completion.

The stakes are high in this competitive market to be the best interface for money transfers across the globe.  With points of service ranging from traditional locations, kiosks to online and mobile wallets, our client required a timely and thorough development that functioned in a global manner with timely success. Product design concepts were enabled, prototyped, analyzed and scaled up as markets developed with multi-channel agreement based upon the interpretation of business requirements.

Our Solution:

As part of a dedicated product development function, initiatives are scoped as part of a Product Roadmap.  A product backlog is developed, and ideas and features for existing product offerings, digital enablement ideas or services are rapidly prototyped and sanctioned.  Given the nature of this environment, services generally start during Phase 0 idea generation and feasibility analysis and then follow a defined and agreed upon Sprint schedule prior to Release.

Agile methodologies were utilized to interpret business requirements and turn them into technical specifications and solutions. Design Thinking was utilized to discover new information and identify scenarios with the desired outcome of developing comprehensive solutions driven by best practices in the multichannel engagement approaches.

What Success looks like:

Our client has rolled out several mobile apps in global markets and the development was awarded ‘best cash innovation’ in 2017. With this innovation, they have reached their stated goal of 15% of total money transfer revenue, expanded to 35,000 locations in the US alone and achieved 23% growth online. Our partnership continues to successfully launch more innovative financial products internationally with mobile and digital services.