Creating a New, Parallel Business Infrastructure for Online Ordering and More


Posted in:

When our client, an Indianapolis-based athletic apparel maker, acquired a new product line, they were excited by the opportunities for business growth. However, the acquired product line’s business systems didn’t “play nice” with our client’s existing systems. Our client felt it would be more efficient to have one system to provide optimal customer service. BCforward developed and executed a project plan to build a parallel structure that would enable the client’s businesses to move forward in tandem.

The results? A project that provided optimal customer service and a happy client!

The Problem

The client came to BCforward with the need to develop a parallel business system for a new product line that had been recently purchased. Instead of integrating the new business with the existing platform, the client felt it would be more efficient to develop another standalone system.

The Solution

BCforward was well acquainted with the client’s infrastructure; we’d worked together on a number of high-profile projects before tackling this one. We built new processing modules integrated with a newly architected backend database for an inventory process, finance calculations, and order placement function. This also included the development of multiple interfaces passing data to and from the new front-end website.

In addition, the team developed multiple interfaces connecting legacy applications and the new functions to the Demandware Middleware application as defined by the client.

The Results

BCforward completed the parallel business function for our client and their product line is online via the web, successfully selling goods. This has increased revenues for our client and contributed to increased shareholder’s stock value.

BCforward is currently delivering the Demandware Middleware integration project and is on track for a successful implementation. This will ultimately save our client money because they already developed a parallel system and some legacy applications that will still add processing value by interfacing with the forthcoming new Enterprise wide platform.